Business Model
LiveGood is a membership based wholesale buying club. They don’t try to make money on the products they sell, but sell them just above cost. Instead, the profit to the business comes from the $9.95 monthly membership fee paid by millions of members. Out of that fee they pay members for referring more members. That pretty much takes care of advertising and growth! That’s how they’ve become the fastest growing company in the social marketing, network marketing, affiliate marketing and MLM industries. (Also fastest growing in the Nutritional Supplement business category.)
The modest membership fee allows members access to the rock-bottom prices at any time, no minimum, no maximum, no autoship requirements or limits.
“Costco Model”
Ben Glinsky, LiveGood CEO, recently explained that if they only get $1 of each $10 monthly membership fee, with about 2 million members (August, 2025) that’s more than enough to run the company. It gives us firepower to grow the product lines, add more products, grow the shipping department and the customer service department.
Products only need to cover their own cost. They pay no distributors, no jobbers, wholesalers, retailers, and very little advertising. Keeps costs low; keeps prices low, keeps members coming back.
“This business model, the membership club model, accommodates plugging any product or service into it. It doesn’t matter what we sell. We can add anything.” In the early “talk about it” days Ben and Nauder (now the Director of Field Development) referred to the idea as the “Costco Model“. They still do.
Costco doesn’t pay it’s members for referrals
BUT Costco doesn’t pay members to refer more members. Amazon (Prime) doesn’t, Netfix doesn’t, Sam’s Club doesn’t. None of the “Buying Clubs” pay members for referring members until now. LiveGood does.
According to “the internet” it took Amazon about 4 years from launch of Prime to hit 2 million members. In 2024, Prime was over 220 million subscribers worldwide with over 180 million in the USA. That was an established company adding membership benefits. What if you could have gotten a slice of that!
LiveGood reached 2 million members at about 2.7 years from launch. Where might it be in 5 years, 10 years? And what if you do get a slice of that one?
Amazon started with books, LiveGood with supplements
Amazon started with used books, selling online out of a garage. What can you buy there now? Virtually anything. LiveGood started with nutritional supplements. What will we be able to buy there in the coming years? They’ve already added skin care, pet care, and announced household cleaning (All immense markets, by the way), and there’s been rumors of electronics and travel. As the LiveGood customer base grows, what provider of goods or services is not going to want access to those customers? As the product lineup grows what happens to the value of the membership? It goes up, of course. Not the cost, just the value.
One more thing about the membership… If you drop it you still have your account. When you want to buy again just login and buy, including a membership, to get the lowest prices anywhere. Some people buy a 2 or 3 month supply, let the membership expire, wait a couple months or more, then pay for a month of membership and buy another multi-month supply. That’s just fine!
Okay, to get a slice of that pie…
To get paid for referring you must be an “Affiliate” which cost $40 one time. You should have an active membership to get full pay, so if you want to make money don’t do like the member mentioned above and let your membership lapse or you’ll loose your position in the matrix and with it your Matrix Pay.
A membership costs $9.95 per month or alternatively LiveGood offers an annual membership for $99.95 which saves about $20 per year.
Once you are in and set up, all you do is share a link. Period. Just share it a lot if you want a lot. But at least share until you have a minimum of 2 affiliates and whatever additional members you also get. Don’t worry about the members, but help those 2 (or more) affiliates to understand and do the same thing – refer until they have 2 affiliates each, minimum. They do the same, refer until they have at least 2 affiliates personally enrolled. You just want that to continue forever! It won’t. but that’s why the “(or more)” and the members are in there. They fill gaps!
There are 7 ways we get paid.
Just 3 of them need much attention.
First is Fast Start Bonus. If you need to make money quick, this can make a difference. It is 50% of every 1st month membership and every Affiliate fee. That’s $5 for each new member and $20 for each new affiliate, and it’s paid the following Friday after Thursday’s cutoff. I’ll link to the payplan and the rank qualifications below. Affiliate + Membership pays $25. Two signups of those get your startup cost back. Need more quick money – do more referring. That’s Fast Start Bonuses.
Second is Customer Acquisition Bonus. This is a 5% commission paid to the enroller on a new member’s first product order.
Really focus on Matching Bonuses. This is where you’ll make the vast majority of your money unless you don’t do much. This is the hardest part of the pay plan to understand because it is fairly complex. Most people miss the power of this thing because of higher complexity. Don’t miss it! I won’t try to explain it here. In fact, now is the time to go look at the pay plan, and when you get to the bottom of the page watch that video.
They kind of bury the Rank Qualification page, so here’s a direct link.
You will see in the Rank Qualifications that you need 3 personally enrolled members to advance past the first rank and open more income doors. I said earlier to focus on getting 2 and helping them duplicate that. Those 2 need to be affiliates to make your snowball effective and efficient. But you will need a 3rd affiliate to advance to the rest of the ranks.
Spillover is a plus +
You are going to hear about spill-over. That’s gravy. If your goal is to make money, then spill-over is displacing higher potential. But, hey, spillover is real, and for some people it’s a good thing. If, like happened to me, you are doing nothing and a leg of a couple hundred members spills into your matrix, suddenly you’re getting $50 a month for free, are you going to drop your $10 membership and loose it? Probably not, although some do, some sure enough do.
To receive Matrix Pay, which includes spillover, you MUST be an active member, and if you skip a month you lose your position in the matrix, and your matrix pay, including spillover.
Lock in your spot…
Take the tour and lock in your spot. Get the email it sends and follow the guidelines. Get your membership and pay your affiliate fee. Login and find your links. Share them with everybody you know. Find ways to share with people you don’t know yet, and just keep going. Top ranked Curry Russell doesn’t even contact those he enrolls beyond an automated welcome email. He just keeps enrolling more.
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